Privacy Policy
Last updated: May 20, 2026
This Privacy Policy describes how Jasper Klein ("we", "us", or "our") collects, uses, stores, and protects your personal information when you visit our website at jasperklein.nl (the "Site") and use our services. We are committed to protecting your privacy and ensuring that your personal data is handled in a safe and responsible manner, in full compliance with the General Data Protection Regulation (GDPR) and other applicable European data protection laws.
1. Who We Are
Jasper Klein is a personal blog and urban gardening consultancy based in Amsterdam, Netherlands. Our registered address is Kribbestraat 8, 1079 WR Amsterdam, Netherlands. We operate this website to share insights on urban gardening, sustainable living, composting techniques, and container cultivation, and to offer digital products and personal consultation services. For any privacy-related questions, you can contact our Data Protection Officer at the address above or via email at hello@jasperklein.nl.
2. What Information We Collect
We collect different types of information depending on how you interact with our Site:
2.1 Information You Provide Directly
- Contact Form Data: When you fill out our contact form, we collect your full name, email address, phone number (if provided), the subject of your inquiry, and your message content.
- Consultation Booking: If you book a personal garden plan consultation, we may collect additional details about your growing space, sunlight conditions, and gardening goals to prepare for our session.
- Purchase Information: When you purchase our Urban Grower's Handbook or Garden Masterclass, we collect payment-related information through our secure payment processor. We do not store your full credit card details on our servers.
- GDPR Consent: We record your explicit consent to process your personal data, including the timestamp and the specific consent text you agreed to.
2.2 Information Collected Automatically
- Technical Data: Your IP address, browser type and version, operating system, device type, screen resolution, and other technical specifications.
- Usage Data: Information about how you interact with our Site, including pages visited, time spent on each page, navigation paths, and referral sources.
- Location Data: General geographic location derived from your IP address (country and city level only).
3. How We Use Your Information
We use your personal data for the following purposes:
- To Respond to Inquiries: We use your contact details to respond to messages submitted through our contact form.
- To Provide Services: We process booking and purchase information to deliver the digital products and consultation services you have requested.
- To Improve Our Site: We analyze usage patterns and technical data to understand how visitors interact with our content and to identify areas for improvement.
- To Communicate Updates: With your consent, we may send you newsletters, blog updates, and promotional offers related to urban gardening and sustainable living.
- To Ensure Security: We monitor technical data to detect and prevent fraudulent activity, unauthorized access, and other security threats.
- To Comply with Legal Obligations: We may process your data as required by applicable laws, regulations, or legal proceedings.
4. Legal Basis for Processing
Under the GDPR, we rely on the following legal bases to process your personal data:
- Consent (Article 6(1)(a) GDPR): When you tick the GDPR checkbox on our contact form or subscribe to our newsletter, you provide explicit consent for us to process your data for the specified purposes.
- Contractual Necessity (Article 6(1)(b) GDPR): When you purchase a product or book a consultation, we process your data to fulfill our contractual obligations to you.
- Legitimate Interests (Article 6(1)(f) GDPR): We process technical and usage data based on our legitimate interest in improving our services, ensuring security, and understanding our audience.
- Legal Obligation (Article 6(1)(c) GDPR): We may process data when required to comply with tax, accounting, or other legal requirements.
5. Cookies and Tracking Technologies
Our Site uses cookies and similar tracking technologies to enhance your browsing experience and collect usage data. Cookies are small text files stored on your device when you visit our website.
5.1 Types of Cookies We Use
- Essential Cookies: These cookies are necessary for the basic functionality of our Site, such as maintaining your session and enabling secure areas. They cannot be disabled.
- Analytical Cookies: These cookies help us understand how visitors interact with our Site by collecting anonymous statistical data. We use this information to improve content and user experience.
- Preference Cookies: These cookies remember your settings and preferences (such as language selection) to provide a more personalized experience on subsequent visits.
5.2 Cookie Consent
When you first visit our Site, you will see a cookie consent banner that allows you to accept or customize your cookie preferences. You can change your preferences at any time by clearing your browser cookies or contacting us directly. We do not use third-party advertising cookies or tracking pixels that would allow external companies to build profiles about your browsing behavior.
6. Data Sharing and Third Parties
We respect your privacy and do not sell, trade, or rent your personal information to third parties. However, we may share your data in the following limited circumstances:
- Service Providers: We engage trusted third-party service providers to perform functions on our behalf, such as payment processing, email delivery, and website hosting. These providers have access only to the information necessary to perform their specific functions and are contractually bound to protect your data.
- Legal Requirements: We may disclose your information if required to do so by law, court order, or governmental regulation, or if we believe such disclosure is necessary to protect our rights, property, or safety, or that of our users or the public.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal data may be transferred as part of the transaction. We will notify you of any such change in ownership or control of your personal information.
7. Data Retention
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by applicable laws:
- Contact Form Submissions: Retained for 24 months from the date of submission, after which they are securely deleted.
- Purchase Records: Retained for 7 years in accordance with Dutch tax and accounting regulations.
- Newsletter Subscriptions: Retained until you unsubscribe or request deletion.
- Technical Logs: Retained for 12 months for security and analytical purposes.
8. Data Security
We take the security of your personal data very seriously and implement appropriate technical and organizational measures to protect it against unauthorized access, alteration, disclosure, or destruction. These measures include:
- Encryption of data in transit using HTTPS/TLS protocols
- Regular security audits and vulnerability assessments
- Access controls and authentication mechanisms
- Secure data storage with regular backups
- Staff training on data protection best practices
While we strive to use commercially acceptable means to protect your personal data, no method of transmission over the internet or electronic storage is 100% secure. We cannot guarantee absolute security but commit to promptly notifying you and relevant authorities in the event of a data breach affecting your personal information.
9. Your Rights Under GDPR
As a data subject under the GDPR, you have the following rights regarding your personal data:
- Right to Access (Article 15): You have the right to request a copy of the personal data we hold about you and to obtain information about how we process it.
- Right to Rectification (Article 16): You have the right to request that we correct any inaccurate or incomplete personal data.
- Right to Erasure ("Right to be Forgotten") (Article 17): You have the right to request the deletion of your personal data in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected.
- Right to Restrict Processing (Article 18): You have the right to request that we limit the processing of your personal data in specific situations.
- Right to Data Portability (Article 20): You have the right to receive your personal data in a structured, commonly used, and machine-readable format, and to transmit it to another controller.
- Right to Object (Article 21): You have the right to object to the processing of your personal data based on legitimate interests or for direct marketing purposes.
- Right to Withdraw Consent (Article 7(3)): Where we rely on your consent, you have the right to withdraw it at any time without affecting the lawfulness of processing based on consent before its withdrawal.
- Right to Lodge a Complaint (Article 77): You have the right to lodge a complaint with a supervisory authority, such as the Dutch Data Protection Authority (Autoriteit Persoonsgegevens), if you believe your rights have been violated.
10. International Data Transfers
Our servers and primary data processing activities are located within the European Economic Area (EEA). In the event that we need to transfer your personal data outside the EEA, we will ensure that appropriate safeguards are in place, such as Standard Contractual Clauses approved by the European Commission, or that the destination country has been deemed adequate by the European Commission.
11. Children's Privacy
Our Site and services are not intended for children under the age of 16. We do not knowingly collect personal data from children. If you believe that a child under 16 has provided us with personal information, please contact us immediately, and we will take steps to delete such information from our records.
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or the features of our Site. When we make material changes, we will update the "Last updated" date at the top of this page and may also notify you via email or through a prominent notice on our Site. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.